Scollins86's Blog

The Power of Design

Posted on: April 8, 2009

Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.

Jacek Utko revolutionized the way we look at Newspapers in an act to save them. Newspapers are a dying breed. Unfortunately they can not keep up with the newer more advanced ways of delivering news. I am glad that Utho is not naive enough to believe design alone can save the Newspaper but he has proved it has a huge effect. Explained in this video are results of tests, surveys and research Utko carried out. not just in design but overall characteristics people find newspapers lack by comparison.

For example, people want to read the news with their breakfast because after this they have heard the news on the radio on the way to work, or perhaps read the news on the internet. It should be tabloid or A4 size and be free and contain local news/activities.

Utko has increased the sales of Newspapers he has worked on by 100%


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